Article Submission Review

Popup Domination Review

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1.5

This review is a long time overdue. That is in part because of a couple of reasons. For one we’re busy, so it takes a while for the reviews to get prioritized and for two it’s because we honestly didn’t believe what we were seeing for awhile and really wanted to have a few months of solid statistics before writing about it publicly. Though #2 is much more of an excuse, LOL, because we still should have done this review a couple or three months ago.

Popup Domination is a software tool that allows you to integrate popups onto your site. You’ve probably seen it on our site here as we’ve been using it for several months now. As this site is a WordPress blog, we use the WordPress Pluggin version of Popup Domination. However, it also comes with software that allows you to integrate it onto a non-Wordpress site – any flat HTML or PHP or ASP site can use it.

Love ‘em or Hate ‘em – They Work

Now the fact is that popups spark a huge debate and most people fall into one of two camps. Either they love them or they hate them. After several months worth of using them I can tell you I can certainly understand the love them group, though we don’t really fit in either. As always Mike and I take a pragmatic approach to them. If they work, we’ll use them and keep evaluating. If they don’t work, we won’t. Well, as you can tell we’ve still got ours on the site and it’s been there since October on what started out as a two week test.

Give Popup Domination a test run today…

Those that hate popups will tell you that they distract the user and erode the user experience and drive people away from your site. That may be true for some, I suppose, but our numbers certainly don’t bear that out. There are some valid reasons, however, for not using popups and you need to make sure you evaluate them properly. For example, if you run Google Adwords on your site you likely will not want popups (though we have a work-around for that as well, ok, actually Popup Domination has a work-around for it).

A Look At The Numbers

So back in October we began using Popup Domination on our site. It started out as a two week test run and we were going to pull it if we didn’t see significant benefits. If it was only a minor benefit we had already made up our mind that the distraction was not worth it, but we wanted to test the results for ourselves (something we always recommend you do as well).

Now, their sales page claims up to a 429% boost in subscribers. Sure, there’s a ton of marketing hype and fluff out there these days, so we weren’t really buying into this either. But the numbers as well as some conversations with some other marketers, convinced us to at least test it out.

Check Out Popup Domination today…

Our numbers, while not 429%, are extremely good – a 300% improvement in subscribers to our list. I just went into our Aweber account again today and double checked all of the numbers and we still show the same thing. Now, what could a 300% improvement in your list do for you? The facts are we had it setup in about an hour and that is all of the time we’ve ever spent on it. Over the past few months we’ve spent far more than that just double checking all of the data to see if it remains consistent, and it has.

But What About Those Negative Aspects?

What we expected was a dip in average page views per visitor, a dip in time on site and an increase in the site bounce rate. If the popup was driving people away, those are the types of analytics you would observe. But none of that occurred. All three of those statistics are either as good today as they were then or better – and we watch them carefully.

Now, before you go and draw the wrong conclusion here, we’re not saying that the popup improved time on site or improved bounce rate. While we’ve had improvements there, it’s not from the popup, it’s from other site level improvements. With regard to these factors, the popup will either make no difference or it will have a negative impact (slight or significant – depends on your niche and users), but it’s not going to have a positive influence on these metrics.

Okay, Okay – But What About Popup Domination’s Features?

Sorry, we kind of went off on a rant here as this is supposed to be a review of this particular product and not just info about popups in general. We got excited just looking at those numbers again. The good thing about Popup Domination is that it does almost everything you need (almost, because there is one item we have on our wish list – we’ll get to that in a minute).

As we mentioned already, it comes with two versions – one a WordPress Plugin and the other a standalone program. All of our testing and usage has been on the WordPress version as we hardly have any sites that are not WordPress blogs. Because it is a plugin, all of the administration is taken care of inside of WordPress via an Admin plugin. It is accessed via the Settings menu as PopUp Domination.

After you click on that link, you’ll be taken to an admin page that allows you to control various settings. Here is a screen shot of the menu of options you have at your disposal.

 

As you can see there are items for – Look and feel, Mailing List HTML, Template Fields, List Points, Schedule, Preview, Promote PopUp Domination and Advanced. It seems like a lot, but actually this is very easy to do and doesn’t take but a few minutes to get configured. Really guys, this is simple stuff, so don’t make it more complicated than it needs to be. You just walk through each of these menu items and in about 15 to 20 minutes you’re all set.

Look and Feel
Here you select the template first. There are several pre-loaded templates – some require images of your download product others do not. But don’t get bogged down on this. Do a simple one without an image first (we have had it that way on our sites for months now and it’s been very effective).

 

Next you choose the colors for the theme. You can select the button color as well as other color options for the theme as a whole. So you can pick a palette that combines well with the design of your site.

Mailing List HTML

 

This is super easy. Simply paste in the HTML provided to you by your auto-responder for your optin box. It will parse through it and grab the information it needs. We only use Aweber, so we can’t give you advice on others, but for Aweber integration it is brain-dead simple – copy and paste.

Template Fields

This is very simple as well. Simply fill in the blanks for the various sections of the popup – the title, header and other options. You’ll end up playing around with this via their preview feature a few times until you get it looking the way you want, but it’s very easy.

 

List Points

The list points are the features or benefits your download (if you’re using one – and you should) will provide your users. If you’re not using a download/giveaway, than these are simply the benefits of joining your list. Personally, we would highly suggest you do a freebie PDF giveaway. If you want to get, you need to give – that’s the law of marketing. If you want to get their email, we recommend you give them something of value first.

 

Schedule

This section is very powerful. Basically this is your popup control panel. Here you can control how and when your popup is displayed and where it is displayed as well. This is the nice little trick that may allow you to get around the popup issue of Google Adwords. You can simply turn off popups to the pages you are promoting via adwords and your homepage as well (because they will visit the homepage to make some checks). Now, no guarantees, but it’s a wise tactic if you want to try both.

 

There are all kinds of options here and the best thing we can tell you is that you need to test them within your niche and readers. There are settings to control how many seconds after the user arrives before the popup is displayed and choices of where to display the popup. For example, you can simply click “Everywhere” and it will be shown for every page on your site. Or you can select by category or even individual pages – there are endless options here.

Preview

Not much to talk about here. Simply click on the preview link and it will show you what your popup will look like so that you can make any changes or alterations as necessary. Like we said, the first time you set this up, you’re likely going to spend quite a bit of time tweaking it around and using this preview a lot.

 

Promote PopUp Domination

Some people may like this feature, but we don’t use it. Maybe that’s a bad thing and maybe we’re losing some affiliate sales because of it, but it is our feeling that putting an outgoing link on the popup is sort of a self-defeating act – so we don’t do it. However, if you want, you can check this option and promote the product yourself. It will simply add a text link at the bottom of the popup that will take visitors straight to a sales page if they click on it.

 

Advanced

The advanced section is likely not necessary to be used unless you’re doing some CSS level customizations or adding images and such. We haven’t ever had to mess with ours and tried to just keep things simple and that is our recommendation for you as well.

 

What We Don’t Like About Popup Domination

There’s not much to dislike about it and this is a short list, but actually it’s a pretty big item. We would really like to see the ability to create multiple popups and control which one is shown. This would allow for the use of targeted contextual popups.

So, for example, if you were on a blog post about article spinning or our review of The Best Spinner we could show you a popup that would offer a giveaway PDF about article spinning. But, if you were on a page about linkbuilding or perhaps our review of Build My Rank well then we could show you a popup with a linkbuilding giveaway attached. We know that this would improve the opt-in percentage significantly, but we’ve yet to find a popup program that does that (if you know of one, please let us know).

Fortunately we’ve been talking with James about this multiple popup configuration and he’s assured us it’s on the way in a new upcoming version that is currently in the works. We look forward to that and will make an announcement when it comes out. No timeframe has been specified, so I wouldn’t wait for it.

We have had one user that has complained about the size of the popup being too big for his display resolution, and I’m sure if one has raised the point a few others have experienced it as well, but no solution will ever be perfect. There are always certain scenarios that you can’t win and that’s just part of doing business – marketing to the masses, because you can’t make everyone happy.

Summary

Now, not every niche is going to be a good fit for this approach – for some popups will likely not work well. However, even so, you still might use it selectively on your site by just turning it on for certain pages. The thing is you will never know until you try and given the great potential results from our experience we recommend you give it a shot. It’s a one-time purchase and is very affordable so in today’s marketing world you really can’t afford not to at least test it out for 2 weeks and watch your numbers.

Pricing

Pricing for Popup Domination is a very affordable one-time purchase of $47. Now I’m not sure if this is temporary pricing, but according to the website this is discounted price for a limited time. It’s been a few months since we purchased it, but I’m pretty sure we paid $97 or $127, so this appears to be a steal right now at just $47. Your email list is where your profits are and any tool that can double or triple your list optin rate is certainly worth an earnest look.

Give Popup Domination a test run today… 60 Day Money Back Guarantee

We know that there are others that are cheaper, but they don’t begin to compare with Popup Domination in terms of features. Those features will save you time and money, not just once, but every time you use it.

Popup Domination Bonus Offer

We wanted to offer a bonus for you if you decide to purchase PopUp Domination via our link as we’ve been very impressed with it and believe you will be too. If you purchase PopUp Domination through our link we will provide you with a 10% off coupon code for any future orders of articles from ArticlesOnTap.com in case you have a need for any further content or SEO. To redeem your bonus simply follow these Popup Domination Bonus instructions. Once we confirm your purchase was made through our link, you will receive your bonuses.

 

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Tags: effective popup software, getting started with seo, lead generating tips, list building tips, listbuilding tips, tips for getting more leads