A Little Background PageRank is a Google developed mathematical evaluation of the relative importance of a given page across the spectrum of the entire Internet. Many people mistakenly think that PageRank is calculated at a domain or site level, but indeed, as the name implies, it is a page level ranking. Each and every page [...]
The more things change, the more things stay the same – I’m sure you’ve heard that before, but it really applies a lot to the fundamentals of SEO. At the heart of SEO is good quality content and the need for that has not changed one bit since day one of the Internet. The fact [...]
In SEO, like any technical industry, there are lots of buzz words that are tossed around. One of those buzz words is “authority” – but what does that actually mean? Unlike PageRank, which has a numerical value, authority is a more nebulous term and defining it can be a bit more difficult. First of all, [...]