Article Submission Review

The True Cost of Ownership of Article Submission

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We see a lot of people come and go during their efforts to step up their game with SEO and Article Submission. There are lots of reasons for that. Many people are simply not prepared for the amount of work that is involved in Article Submission (well, really, SEO in general, of which Article Submission is just one part). Others are just “trying it out” and getting a lay of the land – and that’s okay too. But there is one consistent theme that we see over and over again, so we wanted to talk about it. That is simply the underestimation of the amount of time and content necessary to really become effective with Article Submission.

Now, there are lots of schools of thought on Article Marketing and Article Submission techniques. Many out there will tell you to write 100 articles and submit them, etc… We’re not that fanatical about writing, nor do we suggest that 100 articles a month is necessary. We firmly believe in the “work smarter not harder” principal and so that is why we use various tools – yes, indeed, we’re “software junkies”. That comes from an inherent laziness that us humans have, which is a GOOD thing! Yes, you read that correctly, laziness can be a good thing if used properly. We are always looking for “smarter” ways of automating systems and processes rather than “working harder” and we thoroughly encourage you to do the same. Our business never really took off until we started stepping away more, outsourcing more and creating more systems and processes.

Okay, back to the point. The main point is that Article Submission requires consistent action and lots of content. The biggest reason we see with people who abandon their Article Submission efforts is that they are not seeing the results they expected. But when we ask them how many articles they submitted, the number is surprisingly low. For most, it is less than five. What realistic expectation of success can you have if you are not submitting enough content to make a difference? What is enough? Well, that’s a hard question, but at the bare minimum you should be submitting a couple of articles a week if you’re doing directory submissions via a service like My Article Network, Spin Distribute, SEO Linkvine, or Article Ranks, if you’re using a private blog network service like Linkvana, Build My Rank or Backlink Solutions, you should be sending a couple or three links a day out.

The problem is that writing content takes time. Personally, I type over 100 words a minute (a benefit of having played the piano for 12 years) and yet, even for me, creation of a blog post like this takes time to do it right (and still a typo or two usually sneaks in). So, unfortunately, many people simply don’t write enough content to be effective with article submission and then make the false conclusion that the tool is to blame. Take this into account now, from the beginning. Realize that you will spend more in time and money than you will spend on the cost of the tool or service – that’s a fact. For a $59 a month subscription, you may spend $100+ in content or the equivalent in your own time.

So how do you combat that? You can’t change the facts, but you can shift them around a bit and try to use content as wisely as possible. The best technique for that is using The Best Spinner for article spinning wherever and whenever possible. As you expand your usage of tools and services you can “work smarter” and re-purpose your content as well. Another way to save is to spend. LOL… yeah, some political math here – spend your way to savings. But seriously, many people would be far better off to outsource their content creation. Yes, we have a company for that, but that is not my motivation for suggesting this strategy to you. The facts are, if your time is worth more than $10 an hour to you, you’re likely far better off paying a quality content service provider to create that content instead. The facts are that your time is likely much better off being spent running your company and expanding your sales than writing articles. The other key reason for outsourcing is simple – IT GETS DONE. When you pay someone else to do the work, the work will be completed. Unfortunately when you leave it to “do it yourself” you’ll often find that you are the “weakest link” and just don’t prioritize it enough to get it done. Content is so important to SEO and the article submission process that we created an entire company to do just that – content creation.

 

 

While we said 100 articles a month is not necessary, we do a lot of articles. But we do a lot of *everything* and therein lies part of the key. Just article distributions alone will only provide you with one type of links and they are not the most effective links. They are needed and needed in high volume, so lots of articles are great. But you want to supplement them with other linkbuilding methods as well – medium and high PR links via private networks such as Linkvana, Backlink Solutions or Build My Rank; press releases (yes, we use our own services at ArticlesOnTap for that); social bookmarking; directory links (yes, we use these as well – not a ton of them, but we do suggest you mix them in to your linkbuilding profile) and others such as automated linkbuilding solutions like Linxboss or Backlinks Ninja. In the end, more links is better and more diversification is better.

So, here’s the deal. Make a plan for your month of how many articles you are going to submit and stick with it. Track your rankings weekly (check out this post on Rank Tracking) so you can monitor the progress. And then, be realistic, and give it 90 days to really “sink in” and make an impact. SEO is really an “art” as much as a “science” and the key ingredient to art is “patience”. We suggest you pick a tool and get started and then just refine your process. In the end those who take action and put in consistent work will get the best results.

 

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