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Pay Per Click Formula 3 Review and Bonus

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Pay Per Click Formula 3 Review

Overview

I know many of you may be thinking, whoa, wait a minute Pay Per Click (PPC)? Mike and Troy, you guys are all about SEO, linkbuilding and article marketing for organic traffic. And you would be correct in that assumption…. to some extent. However what we are really into, and what everyone should really be into, is traffic and conversions. Without traffic, there are no conversions, without conversions there are no sales, without sales, well you get the gist.

So that leads to the topic of this post, Pay Per Click (PPC) or paid traffic traffic. Now a while ago we wrote a blog post about how we use Adwords to test a market for keyword research for SEO Campaigns – I highly suggest that you read that post.

In a nutshell it is not uncommon for us to throw up a quick Adwords campaign with few dozen to a few 100 or more keywords and just turn on the campaign for a few days or longer as we refine it. With these campaigns, we are usually verifying what our keyword tools are telling us. Because many times what you think may be a high traffic/high conversion keyword really isn’t, once you start getting real sustained traffic from it. And rather than spend 1-3 months launching an SEO Campaign to chase a keyword that doesn’t do much for you, we test it first and see if that keyword is as good as we think it may be – we learned this the hard way many years ago.

Now during this process, we started noticing that some campaigns were actually profitable once we started tweaking – now I say some – because many were not, and while they were not profitable with paid traffic, we did learn that certain keywords were profitable when the traffic was free from organic traffic, and that has greatly aided us in our SEO campaigns over the years. So what we learned was that some paid campaigns were actually profitable and we kept them going along with doing SEO to the same keywords. You will find that most times, organic traffic converts better than paid traffic, but paid traffic is fast and instant and if you can get both, well, that’s even better.

While we did have some profitable campaigns going, we realized we needed to start really investigating paid traffic avenues a lot further, because nothing beats saying I want to enter this market and boom I am in. As opposed to, I want to enter this market, let me buy an aged domain, and further age my link building profile for another 3-6 months and then take it by storm – SEO is a slow process, and we are comfortable with that, but if you can do both at the same time you are really ahead of the game because you are driving traffic for all angles.

This leads me to Gauher and his Pay Per Click Formula 3 course. We purchased his Pay Per Click Formula course a couple years or so ago and it really opened our minds to a whole world of paid traffic that we just weren’t really in tune to. Actually, our first course from Gauher was PPV Formula which I dont believe is available any more, and we took that course and used it for an affiliate launch for one of the guru launches two years ago, this was our first time promoting a guru launch with nothing but paid traffic. There was a lead generation contest for this launch at the time, and we ranked 7th on that launch and made a cool $7300 against some very big names like John Reese, Filsaime, Jeff Johnson, and more, all from what we learned on that one course all from that one paid traffic source – it was our first true test to the power of paid traffic. And that ultimately lead us to further delve into paid traffic.

With all the constant algorithm changes, and constant tweaks, it can be a bit nerve racking to constantly rely on Google for all of your traffic. And if you are a responsible business owner and you are solely relying on Google organic for traffic, then your business is built on sand. Google can take your business away over night, and many people saw just that during the Panda update in February.

Now, we firmly believe that SEO is still the long term route to go, but there is a saying that we learned from Rich Schefren that we really relate to. He says that you really don’t own a business until you can buy customers. By that he’s referring to paying for traffic that you send directly into a well converting sales funnel. If you can do that, then you can continually expand and drive your own sales. So the trick here is that you need to, in time, diversify your sources of traffic and customers and once you have a solid sales funnel in place and know your visitor value, you can get into paid traffic.

We have actually been increasing our advertising budget month over month towards paid traffic, not that we are going away from SEO – we will never go away from SEO, the conversion rates are much higher, and the traffic is much higher quality, but we are shifting more into paid traffic because we want more traffic to our websites and we are now in a position to do so. While we are growing our paid traffic campaigns, we are also expanding our keyword knowledge for the niches we are in for our SEO campaigns as well – so it’s a double benefit.

Anyway, about Pay Per Click Formula 3 – as a Pay Per Click Formula 2 member, I was upgraded to 3.0 a couple months ago as the modules were being released and have gone through them. if you want to go straight to PPCF 3 Click Here.

Here is a break down of what you get:

Welcome To Pay Per Click Formula 3.0 – this is pretty self explanatory – its an introduction to the course by Gauher.

Module 1: Introduction To Pay Per Click Marketing – There are 4 videos in this module. This is an introduction into the various lingo used in PPC, this is good for the person who is newer to paid traffic. However someone with more experience can probably skip this module. He also gets into various means of earning revenue from paid traffic, CPA, CPC, etc. Now Gauher has made millions over the years in CPA and is very well regarded as one of the pioneers of CPA marketing, his course has always been a little more focused towards that end of the business – but all in all it is still great stuff no matter what you are promoting.

Module 2: Market Research and Offer Selection -There are 5 videos in this module, and they are gold. This is your basic market research, how to find out what market you want to market to. He covers items such as Google Trends, Ebay Pulse, Amazon Marketplace and this is gold for the affiliate marketer.

Module 3: Keyword Research – There are 13 videos in this module!! If you don’t know how to do proper keyword research after going through this module – then its probably a lost cause for you – and he covers a lot of tools and techniques here as well.

Module 4: Silo Site Building, Landing Pages and Great Ad Copy – There are 5 videos in this section. They cover various techniques for creating landing pages that the search engines will love, have a high acceptance rate and high converting landing pages, along with techniques for ad creation.

Module 5: Google Adwords – There are 6 videos in this module and the name of the module is self explanatory. Gauher covers everything about creating your ads in Google Adwords – from Quality Score, to content network, to placement ads, to how to get your account back when it gets banned. If you are doing Adwords – this is a requirement.

Module 6: MSN Adcenter – There are four videos in this module. Here he covers all aspects of setting up your ads in the MSN Adcenter – which has now has merged with Yahoo Search marketing and accounts for 30% of the search market.

Module 7: Facebook Ads – There is one video in this module and it covers everything you need to get a profitable Facebook ad campaign going. With over 600 million users and growing, Facebook is not something to ignore. However we are one of those people guilty of ignoring Facebook, and we plan on turning that around.

Module 8: Other PPC Search Engines – There are 8 videos in this module, and to me this was actually one of these most important modules of all. We have been using a few of these other ad networks with more successes than failures. Please note I said more success than failure. That is key, you have to be aware that paid traffic takes a lot of testing, monitoring and tweaking – you will not come out of the gate with a winning campaign unless you are really good or really lucky or both and that is why it is imperative to learn as much as you can before just diving in.

Module 9: Inline Text Ads - There are seven videos in this module. And it covers inline text ads, which are those ads that appear over text when you hover over the keywords on some websites. This is actually a form of traffic we have yet to try, but do have plans to try it out because there are a ton of cheap clicks to be had here. This is something that is definitely in our future, but full disclosure we haven’t gone here yet.

Module 10: Testing, Tracking And Optimization – There are 4 videos in this module. This is the coup de grace of paid traffic. if you are going to spend money for paid traffic, you had better be prepared to track, monitor, test and tweak. The slightest modifications to a campaign can be the difference between a profitable vs a non profitable campaign. This is even more important for the affiliate marketer who has smaller margins to work with than the small business owner with higher profit margins.

Module 11: Regeneration of Lost Traffic – There are 4 videos in this module, and this is actually one of my personal favorites. It discusses how to maximize your traffic. Because 80-90% of your traffic will never convert into revenue for you, so this discusses how to capture some of that lost traffic and convert it. We have personally benefited from these techniques back from when we learned this with PPCF 2 and we used it for organic traffic, not paid, so it works both ways. We personally have a  site that generates as much as 50,000 unique visitors a month, but was generating a paltry 100 sales a month from that traffic. With the regeneration techniques, we almost doubled the sales to close to 200 a month, which doubled the revenue that one website was generating. It was worth the price of entry for this module alone.

Module 12: Expanding Your PPC Empire – There are six videos in this section and this section actually covers exactly what we have done and continue to do with paid traffic campaigns. We use the keyword research and data for our very own SEO Camapigns. The keyword data gleaned from real world traffic cant be beat by any tool whatsoever.

Pricing

Pay Per Click Formula isn’t a cheap course at $997, so it is not for everyone. However, for anyone that is planning on venturing into paid traffic, you can easily spend $997 in one day and make no money or just break even if you are lucky. So you really need to weigh the costs vs benefits for you. If you are in a position of spending money on paid traffic, then you are probably in the position to purchase the course, only if you plan on using it of course – like most courses it wont work through osmosis. There is also a 3 month payment plan of $397 a month available to help alleviating the cost of entry and a 30 day money back guarantee. Additionally Troy and I are offering an extremely killer bonus as you will see below that can further offset those costs to you.

Summary

Pay Per Click formula is a very well thought out and detailed course that goes into paid traffic in great detail. Gauher is is known as the godfather of CPA and has made millions brokering paid traffic. If you are in the market to learn paid traffic  then this should be very beneficial to you. But really only you can make that decision. I have found that this course has paid for itself so many times over, that really it was free and I should be sending Gauher more money! Don’t tell him I said that. The reality is paid traffic is expensive, and fast and so you can spend your money very quickly with no results, so this could be the answer for you.

Pay Per Click Formula 3 Bonus

While you won’t find a Pay Per Click Formula 3 coupon code here, if you purchase Pay Per Click Formula through our affiliate link we will provide you a whopping $250 gift card to use towards our very own ArticlesOnTap.com. This can be used for any product on our website, whether it be Articles, SEO Packages, Linkbuilding you name it. You get $250 to spend however you want. You will also receive a 10% off coupon code for any future orders of articles from ArticlesOnTap.com in case you have a need for any further content or SEO. To redeem your bonus simply open a helpdesk ticket at http://ctcsupport.com and paste in a copy of your receipt. Once we have verified that our link was used and the 30 day refund period has expired we will give you your gift certificate. For payment plan purchasers, we will need to wait for the last payment to be completed before the bonus can be paid.

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