Combating the Latest Google Algorithm Change0
Most of our sites and those of our clients were not affected by the latest rounds of Google algorithm changes. We did have a couple of sites that were not exactly EMD’s (exact match domains) but were keyword rich domain names that took a bit of a hit – but nothing serious. However, we have the luxury of owning a content company and so we never really lack fresh unique content.
If you did lose some ground in this past round of updates, then it is probably site content related. But even if you didn’t lose any ground and are just looking to be prepared for what’s coming, then read further anyway.
Here are some things that you should be doing today to either help restore your rankings (if you lost ground) or to just solidify them and/or improve them going forward.
- Add Fresh 100% Unique Content – A blog is the easiest way to do that. You want to mix it up a bit and have some very large posts (greater than a 1000 words) and some more appropriately sized blog posts as well. Variety is the spice of life. Don’t just write anything though, do a keyword analysis first and write titles and content that is keyword sculpted for your site. DO NOT keyword stuff – just write naturally and don’t exceed 1% keyword density. A good place to start is with about 15 posts a month (that’s one every other day). Even if you are a pure e-commerce site, you need to be looking for places on your site where you can add more fresh and unique content and you should be doing daily or every other day blog posts. The beauty of all of this fresh content is that it creates more keyword opportunities and also solidifies your site authority.
- Vary Your Anchor Text – Is this likely by itself to get you poor rankings? No. But looking natural only makes good sense. Take 10% to 20% of your article marketing and dedicate it to diversification of anchor text. So let’s say you’re distributing 10 articles a month. Take 2 of them and really mix up the keywords. Use some long variations, use your domain name, use related keywords, etc… but first and foremost, mix it up.
- Mix up Your Link Building Strategy – Remember we want linkbuilding to look natural and we tend to get in a rut doing the same thing month after month. If you’ve fallen into a rut with your SEO efforts, then it’s time to shake things up and do something different. Subscribe to a new service, purchase a new submitter, try out some profile links, send out a high end PRWeb press release – just do something different to mix up your routine. The problem with using the same tools over and over again is that you begin to leave a footprint and you also stop getting fresh links. The reason I say that is because you’re getting links from the same network of sites, the same domains, the same IPs, etc… That’s why it’s good to mix things up.
- Get Social – This is probably the most important theme of 2011 SEO strategy – get social. The fact is that social media sites like Facebook and Twitter are just absolutely huge and you need to get into that space. Personally, we’re not big into spending a lot of time in these communities because they can be a big waste of time. However, there are some small steps that you can take such as getting a twitter account and facebook fan page setup and start to auto post your blog posts to them. Another way that they are becoming more and more important is as a gage of the “chatter” surrounding your site. If your site generates a lot of “buzz” on Facebook, you can be assured that Google notices that and in some way rewards you. Google is watching social activity very closely and we are expanding a lot in that direction. Our favorite new tool in this space (review coming soon) is Synnd. Check out its sales page and spend some time reading through all of them (there are several links to more information off the main page) – I think you’ll be impressed with it as well – whether you choose the Pro version or the Enterprise version like we use.
The above suggestions are all geared to create a better and more authoritative site. Take the opportunity of the latest Google shakeup/scare and step back and reassess your linkbuilding efforts and strategies. Getting in a rut when it comes to linkbuilding is not a good practice, so mix it up and get back on track.